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BERU now online in eleven languages

To be in line with the other Federal Mogul brands, BERU - the specialist for ignition and diesel cold-start - is now available in eleven languages for a better visibility of its product range and services to answer the automotive professionals’ expectations European wide.

To be in line with the other Federal Mogul brands, BERU - the specialist for ignition and diesel cold-start - is now available in eleven languages for a better visibility of its product range and services to answer the automotive professionals’ expectations European wide.

The new online portal: www.beru.federalmogul.com is available in Dutch, English, French, German, Greek, Hungarian, Italian, Polish, Portuguese, Russian and Spanish. BERU which is a strong international brand has as objective a better visibility by offering a whole host of information about BERU aftermarket products and services and supports the aftermarket activities of the company in the EMEA regions. Structured, easy to read, the BERU window provides general information about the brand, the latest news and the complete offer about BERU products and services. BERU ‘Ignition Technology’, Diesel cold-start, Sensors and Cooling have dedicated pages to show to features and the benefits of each product.

To facilitate the search of BERU spare parts, the “Product finder” window is a search tool to find out easily which component of the extensive BERU aftermarket product line suits which vehicle. Workshops, devoted to the repair and maintenance of older vehicles, will find the BERU “Oldtimer application” and “Special Application” lists handy. The ‘Contact’ navigation pane, ‘Where to buy’ indicates the nearest location to find the BERU product range.

“With the new online portal we want to strengthen the position of the BERU brand on the European, Middle East and African export markets“, explains Patricia Gabriels the current marketing efforts of his company. “We see the new multilingual online service as an important tool to present the BERU brand and its OE-quality products in relevant export countries and as an effective way to support end customers and our professional partners in aftermarket and workshop.”